In 2020 I was commissioned to redesign the whole Fresh Salads brand identity, I had the opportunity to create a new visual identity to increase value and its positioning in the fast food market. It was an interesting project, the pandemic would come to stop a lot of this, but finally at 2021 the project saw the light with great acceptance of the consumers. As a designer, my responsibility was to create a warm atmosphere to the place, a radical change not only in the implementation of the brand but even in the architecture of the place, the use of wood, plants and incandescent lamps that would end up creating an atmosphere to enjoy and stay. #StayFresh
Published in: World Brand Design Society
See the full project in: Behance